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What we do

The modern visibility stack for regulated operators.

Six disciplines engineered to work as one system — winning the index, the AI answer and the authority that underpins both. White-hat only: no PBNs, no link farms, no spun content.

01 — Search

iGaming SEO

Casino, sportsbook and crypto-gaming sites face a hostile ranking environment. We build the technical foundation, content architecture and trust signals Google demands of YMYL gambling domains — the unglamorous fundamentals that let you compete at all.

  • Keyword & intent mapping across informational, commercial and transactional queries
  • Topical authority hubs: game guides, reviews, odds explainers, bonus pages
  • Internal linking and crawl architecture for large, template-heavy sites
  • Affiliate & comparison-page SEO that survives core updates
  • Index hygiene: thin-content pruning, canonicalisation, parameter handling
02 — Generative

GEO — Generative Engine Optimization

When a player asks an AI "what's the best licensed casino for X", a single synthesised answer decides the outcome. GEO is the discipline of making your brand the source those engines extract, trust and quote.

  • Entity definition and disambiguation so models understand who you are
  • Structured data & fact surfacing that LLMs can lift cleanly
  • Answer-fit content: concise, citable, claim-supported passages
  • Authority signals across the corpora these models actually train and retrieve on
  • Citation tracking across ChatGPT, Perplexity, Gemini and Copilot
03 — Answers

AI Visibility & LLM Citations

You can't improve what you can't see. We measure exactly how the major models describe your brand today — what they cite, what they get wrong, where competitors are winning — then move those numbers.

  • Baseline audits: prompt sets that mirror real player journeys
  • Share-of-citation tracking versus named competitors
  • Misinformation & outdated-fact remediation about your brand
  • Source-influence work on the pages models retrieve from
  • Reporting that ties AI visibility back to assisted conversions
04 — Engineering

Technical SEO & Core Web Vitals

Rankings and citations both collapse on a broken foundation. We handle the engineering that makes a large, dynamic gaming site fast, crawlable and renderable for both Googlebot and AI crawlers.

  • Crawl, render and log-file analysis at scale
  • Core Web Vitals remediation (LCP, INP, CLS) on real-world hardware
  • JavaScript rendering & hydration audits for SPA-heavy front ends
  • Indexation control, sitemaps and robots strategy
  • Migration planning so relaunches don't tank your traffic
05 — Authority

Digital PR & Authority Links

Trust is the hardest thing to fake in a YMYL niche — and the thing AI engines weigh most. We earn real editorial coverage and links from publications that genuinely move the needle. Never bought networks.

  • Data-led story angles and original research pitched to real journalists
  • Editorial links from publications with genuine authority and traffic
  • Brand-mention building that LLMs treat as legitimate sourcing
  • Reactive PR & expert commentary for ongoing coverage
  • Strict white-hat policy: no PBNs, link farms or paid link networks
06 — Expansion

Market Entry & Localization

Each regulated jurisdiction is its own game — different search behaviour, link ecosystem, language and compliance reality. We make new-market launches land cleanly the first time.

  • hreflang & international architecture done right
  • Language-native content, not machine-translated filler
  • Local link ecosystems and region-specific authority building
  • Jurisdiction-aware compliance and content guardrails
  • Localised AI-visibility tracking per market and language
No pricing pages, no packages

Every engagement is scoped to your goals.

We don't sell link bundles or off-the-shelf retainers. Tell us your markets and targets and we'll propose the right mix — and what it'll take.

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