A sample of engagements across casino, sportsbook and crypto-gaming. Client names and exact figures are anonymized — iGaming runs on NDAs — but the shape of the work and the outcomes are real.
A regulated EU casino had lost most of its high-intent visibility after a botched migration. We rebuilt the technical foundation, pruned thin content, and shipped an E-E-A-T content programme that recovered and then overtook its prior peak.
An unknown crypto sportsbook wanted share-of-voice in AI answers. A GEO programme — entity work, citable content, earned coverage — moved it from unmentioned to the brand consistently cited by ChatGPT and Perplexity on its core comparison queries.
A comparison/affiliate operator kept getting hit by core updates. We restructured topical authority, fixed E-E-A-T gaps and rebuilt the link profile with genuine editorial coverage. Three consecutive updates later, visibility kept climbing.
An operator entering a new regulated market needed visibility fast and compliantly. Native-language content, correct hreflang and a local link ecosystem put core terms on page one inside a quarter — without a single compliance flag.
A JavaScript-heavy crypto casino was bleeding crawl budget and failing Core Web Vitals. A rendering overhaul and CWV remediation brought LCP under a second and doubled the share of pages Google indexed within a week of publishing.
Figures are anonymized and rounded to protect client confidentiality — standard practice in the iGaming sector. We're happy to walk through detailed, named references under NDA during an engagement conversation.
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