Home / Case Studies
Selected work

Results, not promises.

A sample of engagements across casino, sportsbook and crypto-gaming. Client names and exact figures are anonymized — iGaming runs on NDAs — but the shape of the work and the outcomes are real.

Licensed casino · EU
+184% organic

From de-indexed pages to category leader

A regulated EU casino had lost most of its high-intent visibility after a botched migration. We rebuilt the technical foundation, pruned thin content, and shipped an E-E-A-T content programme that recovered and then overtook its prior peak.

×3.1
non-brand clicks
11mo
to category lead
Crypto sportsbook
#1 AI cited

Becoming the answer ChatGPT gives

An unknown crypto sportsbook wanted share-of-voice in AI answers. A GEO programme — entity work, citable content, earned coverage — moved it from unmentioned to the brand consistently cited by ChatGPT and Perplexity on its core comparison queries.

6→1
citation rank
+92%
assisted signups
Casino affiliate · multi-geo
+147% revenue

An affiliate portfolio that survives core updates

A comparison/affiliate operator kept getting hit by core updates. We restructured topical authority, fixed E-E-A-T gaps and rebuilt the link profile with genuine editorial coverage. Three consecutive updates later, visibility kept climbing.

3
updates weathered
+58%
qualified traffic
iGaming operator · new market
90 days to page 1

A clean launch into a new jurisdiction

An operator entering a new regulated market needed visibility fast and compliantly. Native-language content, correct hreflang and a local link ecosystem put core terms on page one inside a quarter — without a single compliance flag.

1
new market live
0
compliance issues
Crypto casino · technical
0.9s LCP

A fast site that crawlers and players love

A JavaScript-heavy crypto casino was bleeding crawl budget and failing Core Web Vitals. A rendering overhaul and CWV remediation brought LCP under a second and doubled the share of pages Google indexed within a week of publishing.

×2.0
fast-indexed pages
100
CWV score

Figures are anonymized and rounded to protect client confidentiality — standard practice in the iGaming sector. We're happy to walk through detailed, named references under NDA during an engagement conversation.

Want results like these for your operator?

Tell us where you're stuck. We'll give you a candid read on the opportunity before you commit to anything.