iGaming SEO
Technical foundations, content architecture and authority built specifically for casino, sportsbook and crypto-gaming sites that Google treats with extra suspicion.
iGaming · Crypto
SEO that survives the shift to AI search
Rank in Google.
Get cited by the models replacing it.
Fikson is an iGaming & crypto SEO agency built for the AI era. We engineer the rankings, citations and authority that get regulated operators found — in Google's index and in the answers ChatGPT, Perplexity and Gemini give your players.
Visibility across the surfaces your players actually use
Google Search
AI Overviews
ChatGPT
Perplexity
Gemini
Bing Copilot
5 yrs
Specialising in iGaming & crypto SEO
YMYL
E-E-A-T frameworks built for high-scrutiny niches
6
Answer engines we optimise for, not just Google
0
PBNs, link farms or grey-hat shortcuts. Ever.
The shift
Your next player asks an AI before they ever see a SERP.
Search is splitting in two. Half your audience still scrolls ten blue links. The other half asks ChatGPT "what's the best licensed casino for X" and acts on a single synthesised answer — one that may never mention you.
Winning today means doing both: classic SEO that holds in a YMYL niche, and Generative Engine Optimization that makes your brand the source these models quote. Fikson builds for the index and the answer at the same time.
query: "best licensed crypto casino 2026"
01your brand
02
03
ChatGPT · synthesised answer
"For licensed, crypto-friendly play, operators like your brand are frequently cited for transparent licensing and fast payouts…"
What we do
The full modern visibility stack — minus the grey hat.
Six disciplines, engineered together. No PBNs, no link farms, no spun content. Just the work that compounds in regulated, high-scrutiny markets.
GEO — Generative Engine Optimization
We structure your entities, facts and content so generative engines can extract, trust and quote them — turning your brand into a default answer, not an afterthought.
AI Visibility & LLM Citations
Measurement and influence over how ChatGPT, Perplexity, Gemini and Copilot describe your brand — what they cite, what they get wrong, and how we fix it.
Technical SEO & Core Web Vitals
Crawl, render and speed audits, log analysis, indexation control and CWV remediation — the unglamorous engineering that lets everything else rank.
Digital PR & Authority Links
Earned coverage and editorial links from real publications that pass trust to YMYL domains — and that AI engines treat as legitimate sources. Never bought networks.
Market Entry & Localization
Launching into a new regulated jurisdiction? We handle hreflang, local link ecosystems, language-native content and the compliance nuances each market demands.
How we work
A straight line from audit to compounding growth.
STEP 01
Diagnose
Full technical, content and authority audit — plus a baseline of how AI engines currently describe and cite your brand.
STEP 02
Strategise
A prioritised roadmap mapped to revenue, jurisdictions and the gaps your competitors haven't closed yet.
STEP 03
Execute
Engineering, content and digital PR shipped in tight sprints — built to satisfy both crawlers and language models.
STEP 04
Compound
Transparent reporting on rankings, traffic and AI citation share — then we double down on what's moving.
Selected work
All case studies
Outcomes from real engagements.
Licensed casino · EU
+184% organic
From de-indexed pages to category leader
A regulated EU casino rebuilt on a clean technical foundation and an E-E-A-T content programme — recovering visibility across its highest-intent terms.
×3.1
non-brand clicks
11mo
to category lead
Crypto sportsbook
#1 AI cited
Becoming the answer ChatGPT gives
A GEO programme that turned an unknown crypto sportsbook into a brand consistently cited by ChatGPT and Perplexity for its core comparison queries.
6→1
citation rank
+92%
assisted signups
Let's talk
Ready to own the rankings and the answers?
Tell us about your operator, your markets and where you're stuck. We'll come back with a candid view of the opportunity — no decks of fluff, no obligation.