Word-of-mouth marketing isn’t dead in 2024; on the contrary, it’s as prominent as ever! In the era of fake AI-created influencers, real humans with real opinions are priceless.
Think about the last time you experienced something amazing and just had to tell your friends about it.
You know what that was? Word-of-mouth marketing (WOMM). It’s something we all experience almost every day. It’s no wonder that nearly half (48%) of businesses worldwide lean heavily on WOMM. Why? Because it’s a free (well, mostly) and powerful way to spread the word about products or services using loyal customers as the mouthpiece.
To really grasp the power of word-of-mouth marketing, let’s dive into some eye-opening statistics.
Ready to find out more about WOMM?
So, let’s get started.
General Word-of-Mouth Statistics
23% | |
78% | |
90% | |
88% | |
Word-of-mouth | |
26% | |
21% |
The Power of Word-of-Mouth Marketing Statistics
$6 trillion | |
13% | |
5x more sales | |
28% | |
64% | |
70% | |
83% | |
43% |
Brand Discovery Through Word-of-Mouth Statistics
38% | |
39% | |
32% | |
20% | |
42% | |
28% | |
16% | |
18% | |
12% |
Brand Consideration Through Word-of-Mouth Statistics
17% | |
28% | |
23% | |
23% |
Influence on Purchases Through Word-of-Mouth Statistics
90% | |
23% | |
37% | |
31% | |
50% |
How Customer Service Drives Word-of-Mouth Statistics
96% | |
4-6 people | |
10x | |
3x more | |
8-16 people | |
20+ people |
Word-of-Mouth for Small Business Statistics
8% | |
20% | |
65% | |
76% | |
46% | |
48% |
Organic vs. Non-Organic Word-of-Mouth
Marketers need to understand that WOM can be organic or amplified.
Organic WOM naturally starts with consistently delivering great customer experiences. Satisfied customers will do the talking for you.
On the flip side, if your business isn’t getting enough buzz, you can kick things into gear with amplified WOM. This involves using marketing campaigns to generate talk around your brand.
A classic example? Tinder. When it launched in 2012, the app relied entirely on brand ambassadors to spread the word. Fast forward two years, and it had 50 million users, all thanks to WOM.
Another success story is Audible, which leveraged influencers to reach over 123 million YouTube viewers in a single campaign. By using influencers across various niches, Audible tapped into a broad audience, proving the power of amplified WOM.
While organic WOM is ideal and offers long-term benefits, amplified WOM can be a great way to jumpstart your strategy.
These statistics make it clear: word-of-mouth marketing isn’t just powerful—it’s essential. Whether organic or amplified, WOMM can shape the
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