ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Numerique
How our paid search marketing service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just getting your website to appear on Google. Other SEM agencies in Singapore simply set your ads to appear on Google and leave it there. These campaigns do not perform optimally.
The secret to optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. Example: Your current SEM ads are achieving a 2% conversion rate on your landing page. This means that for every 100 people who visit your site, 2 people will contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have at least 2 years of experience in managing various SEM campaigns on site. We will help you develop the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with Fikson, you gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
1. PPC audit
services
2. Remarketing
services
3. Geofencing ad
services
4.Social media
ad services
1. PPC audit
services
PPC audit services
We begin our work with your company with a comprehensive PPC audit. During this audit, we evaluate each critical component of your current PPC campaign and create a report detailing the successful and unsuccessful components. The report analyzes each component of your PPC strategy and highlights areas for improvement. We will also provide you with suggestions on how to improve the strategy. You are eligible for a free PPC audit if your business has more than four employees and spends more than $1000 per month on PPC. To initiate the process, please contact us.
2. Remarketing
services
Remarketing services
At Fikson, we specialize in helping you realize the full potential of remarketing, especially through platforms like Google Ads. With Google Ads, you have the ability to track traffic to specific pages on your website and deliver targeted advertising to users who have visited those pages. Our team will help you set up the necessary tracking mechanisms and create captivating remarketing ads that effectively capture the attention and interest of your target audience.
3. Geofencing ad
services
Geofencing ad services
Fikson offers you comprehensive support in exploiting the potential of geofencing and ensures that your advertising campaigns are optimized for maximum impact. Our team of experts will help you identify the ideal outer boundaries for your geofences and integrate them seamlessly into your Google Ads strategy. Using this information, we will help you set up geofences that are precisely aligned with your goals. This allows you to reach the right people at the right time and maximize the efficiency of your advertising efforts.
4.Social media
ad services
Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, you should be aware that there are several other ways to effectively place ads and engage with your target audience. Social media platforms in particular offer compelling paid advertising options that you should not overlook. With users spending around 28% of their time online on social media, these platforms offer a fantastic opportunity to engage with your target audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Choosing the right keywords will only get you so far. We know how to align the search intent of your target keywords with ad copy, CTAs and landing pages that turn clicks into ROI.
Experienced PPC management
How are you supposed to know what works if you have never achieved results? Our Paid Search Managers have years of experience managing successful campaigns across a wide range of industries. And we have the satisfied clients to back that up.
Google Premier Partnership
Working with a Google Partner agency gives you a head start. Not only are we certified for all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Fikson PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
Meredith Blake
5000+ Client reviews
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads.
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
What are paid search management services?
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
When should you use paid search?
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.