10 Key Strategies for Enterprise Content Marketing

How important is enterprise content marketing to giant corporations? Just think: NerdWallet has more than 21 million monthly visitors. This demonstrates how powerful a well-conceived content marketing plan can be for large companies.

At fikson.com, we understand the challenge.

Developing an effective content strategy for large corporations is challenging. It touches different company parts, such as generating leads and interacting with clients. Blogging is just a component of these activities but necessitates team effort to achieve concrete outcomes.

Enterprise content marketing stands out because of its magnitude and complexity. Large companies, including those in the Fortune 500, utilize comprehensive content strategies as tactics for gaining online visibility. Notably, this encompasses blogs like white papers, eBooks, videos, and infographics; it forms one of their digital marketing strategies for big companies.

Fikson.com has identified ten major steps for building a strong content marketing strategy for big businesses. The main aim behind these strategies is to simplify the organization with respect to search criteria, relevance, and interactivity within your web pages.

Let’s explore these key strategies to boost your company’s content marketing.

10 Key Strategies for Enterprise Content Marketing

Aspect 🛠️	Benefit 🌟	How to Do It 📈
1. Audience Segmentation 🎯	Targeted content and better ROI	Analyze data to segment audiences, create personas, and tailor content to specific groups.
2. Content Personalization 🖋️	Increases engagement and loyalty	Use personalization tools to deliver customized content based on user behavior and preferences.
3. SEO Optimization 🔍	Higher search engine rankings	Conduct keyword research, optimize on-page elements, and create quality backlinks.
4. Content Calendar 📅	Consistent content delivery	Plan and schedule content in advance using tools like Trello or Asana to maintain consistency.
5. Multi-Channel Distribution 📡	Wider reach and visibility	Distribute content across various platforms, including social media, email, and your website.
6. Analytics & Metrics 📊	Data-driven decision making	Set up analytics tools like Google Analytics to track performance and adjust strategies accordingly.
7. Thought Leadership 🧠	Establishes authority and trust	Create in-depth, insightful content that addresses industry trends and challenges.
8. User-Generated Content 📝	Builds community and trust	Encourage customers to create and share content related to your brand through campaigns and incentives.
9. Evergreen Content 🌱	Long-term traffic and relevance	Create content that remains relevant over time, such as how-tos, guides, and resource lists.
10. Content Audits 🔍	Improve content quality and efficiency	Regularly review and update existing content to ensure it aligns with current goals and performs well.

Understanding Your Audience

Knowing your audience well is key to successful content marketing. You must gather insights about them and use that data to create effective content.

Conducting Surveys and Polls

Surveys and polls give you direct feedback from your audience. They tell you about their likes, interests, and backgrounds. This info helps shape your content to match what they want.

Doing these surveys often helps you create content that really speaks to your audience. This can boost their engagement and increase their likelihood of buying from you.

Using Analytics Tools

Analytics tools are your secret weapon for cracking web and social media data. They reveal exactly what your audience craves and seeks, empowering you to create content that resonates at every stage of the customer journey.

Harness these insights to make your content razor-sharp and highly relevant. The payoff? Lower ad costs, a surge in website traffic, and skyrocketing sales. Plus, pinpointing the right SEO keywords boosts your site’s rankings and floods it with organic traffic.

But wait, there’s more—what about predictions?

Our comprehensive analysis from multiple sources shows.

Don’t leave your success to chance. Leverage top-notch analytics tools and turn data into your most powerful marketing asset. (Siege Media, Your Marketing People), the demand for enterprise-level content marketing solutions will only keep growing:

Developing Detailed Buyer Personas

Creating buyer personas means putting together info on who your customers are, what they do, and what they aim for. This helps businesses tailor their marketing to meet the market’s needs.

Creating these personas allows you to engage a broader audience and advance them in the marketing process, making your efforts more effective.

Setting Clear Goals

Before starting to make content, it’s key to set clear goals that match your marketing strategy. Look at your company’s needs and where you stand in the market. Knowing what you want to achieve, like raising brand awareness or boosting sales, is vital.

For example, make content that adds value if you want to get more engagement or build loyalty.

This could be educational pieces like user guides. Such content helps keep customers happy and loyal, just like Dyson does on their site.

Setting clear goals is crucial for your success. Here are some reasons why setting smart goals and following marketing tips is important:

• 73% of consumers trust a brand more after reading educational content.
• 88% of B2B sites get found through searches without their brand name, showing how valuable content helps with SEO.
• Being open with your audience builds trust, which leads to more loyalty and keeping customers over time.
• Good content marketing can lead to more sales, proving the power of targeted content.
• Regularly sharing valuable content makes you a trusted source of info, building education and trust.

Your goals should be SMART: specific, measurable, achievable, relevant, and time-bound. This makes it clear where you’re headed and helps you track your progress.

By focusing on enterprise marketing tips and clear goals, you set yourself up for success. Goals guide your strategy, making sure every piece of content helps you reach your big goals.

Benefit	Impact
Increase in brand trust	73% of consumers experienced this after educational content
Discoverability through SEO	88% of B2B sites found through unbranded searches
Customer retention and satisfaction	Ready access to user guides contributes significantly

In short, using specific marketing goals, tips, and smart goals can make your content marketing a big success.

Building Your Content Team

Enterprise content management can be costly and time-consuming.

It’s not something 1 copywriter may have in his hands. Creating a strong content team is key for businesses wanting to boost their online presence. A well-rounded content team ensures that content is top-notch. They bring skills and quality that smaller companies might not have.

Hiring Professional Writers and Editors

Hiring skilled writers and editors is vital for a great content team. They help shape your brand’s voice and write stories that connect with people. Editors keep the content clear, interesting, and error-free. Don’t forget that while you can create a (regular) content strategy in your basement using ChatGPT, enterprise content strategy requires several decision-makers, a truly strategic approach and a lot of data-driven decisions,

• 79% of businesses that focus on professional content attract more quality leads.
• 63% of marketers use strong content to keep customers coming back.

Integrating Graphic Designers

Adding graphic designers is crucial for a strong content plan. They make complex ideas clear and visually appealing. This adds to the work of writers and editors, making your content look and feel great.

Good graphic design integration can really boost your website visits. Since 86% of marketers use video to get more traffic, investing in these roles can help you beat the competition. This leads to a better return on investment (ROI) in content marketing.

Content Team Role	Benefit	Statistical Insight
Writers & Editors	Improved narrative & error-free content	More effective at content marketing
Graphic Designers	Enhanced visual appeal & engagement	86% use video to drive traffic

Selecting the Right Content Formats

Choosing the right content formats depends on your audience and goals. You can use traditional blog posts, articles, videos, and infographics. Each format has its own strengths in engaging your audience, increasing shares, and reaching more people. They cater to different learning styles, offering guides, analysis, or visual data.

Blog Posts and Articles

Blog posts and articles last longer than social media posts and draw traffic over time. They’re great for boosting your search rankings and teaching your audience.

You can become an authority in your field by creating informative content regularly.

White Papers and eBooks

White papers and eBooks are detailed guides, usually between 2,000 to 5,000 words. They share deep insights and help you show your expertise. These formats are perfect for giving detailed advice and building trust with your readers. Adding white papers and eBooks to your content mix can provide valuable, thorough information.

Videos and Infographics

Videos are powerful for sharing information and sticking in people’s minds. They’re great for engagingly explaining complex topics. Infographics also help with SEO by getting shared and linked to. Both formats are key for multimedia strategies that appeal to visual learners and keep your audience interested.

Knowing what your audience likes and what you want from your content will help you pick the best formats. Here’s a quick table to help you decide:

Content Format	Benefits	Challenges
Blog Posts	Attracts long-term traffic	Requires consistent updates
White Papers	Establishes expertise	High resource investment
Videos	High engagement	Costly production
Infographics	Boosts SEO	Needs design skills

Strategies for Enterprise Content Marketing

Effective B2B content marketing strategies solutions focus on knowing your audience, setting clear goals, and choosing the right content types. This approach helps boost your brand’s visibility and reach. Knowing your audience well is key, as 79% of top performers in the industry agree.

Content marketing offers big benefits. For example, 28% of B2B marketers say their content marketing is successful. Using list and why posts is smart, as they get shared a lot, says Backlinko. Mixing these formats can help your brand spread faster.

Platforms like LinkedIn saw a 26.2% revenue jump to $14.5 billion in 2023. This shows the power of using different channels. Combining content marketing with social media, email, and video can widen your reach and engagement.

Measuring content marketing ROI is tough, but it often leads to lower costs for getting new customers. Evergreen content keeps bringing in returns for a long time.

Using video and podcasts can deepen your connection with your audience. Video is popular in both B2B and B2C marketing. Podcasts build a loyal audience with their high retention rates. Email marketing is also strong, offering a direct way to talk to your audience, which is key for online sales.

Here’s a table summarizing effective B2B content marketing strategies along with their respective focus areas and solutions:

Content Marketing Strategy	Focus Area	Solutions
Blogging	Thought leadership, SEO, consistent engagement	– Regular publication of industry-relevant content – Optimization for search engines (SEO) – Addressing customer pain points and trends
Whitepapers and Ebooks	In-depth research, lead generation, educational content	– Providing valuable, research-based insights – Offering as gated content for lead generation – Establishing authority on complex topics
Case Studies	Showcasing success, credibility, customer trust	– Highlighting successful client stories – Demonstrating ROI and tangible benefits – Building social proof and credibility
Webinars and Live Events	Direct engagement, education, real-time interaction	– Hosting informative sessions on industry trends – Interactive Q&A sessions – Engaging prospects and nurturing leads
Video Marketing	Visual storytelling, brand personality, product demos	– Creating product demos and tutorials – Sharing customer testimonials and success stories – Using short videos for social media engagement
Infographics	Visual content, data presentation, quick insights	– Simplifying complex information with visuals – Sharing statistics and trends in an engaging format – Increasing shareability on social media
Podcasts	Audio content, thought leadership, on-the-go learning	– Sharing industry insights through interviews and discussions – Building a loyal audience through regular episodes – Repurposing content for blogs and social media
Social Media Content	Engagement, brand awareness, community building	– Sharing blog posts, case studies, and videos – Engaging with audiences through polls, Q&A, and discussions – Using paid ads to amplify reach
Email Newsletters	Lead nurturing, regular updates, personalized content	– Sending targeted content based on audience segments – Offering exclusive insights and resources – Regular communication to keep leads warm
Interactive Content	Engagement, personalization, lead capture	– Creating quizzes, assessments, and calculators – Offering personalized results and recommendations – Capturing leads through interactive experiences
Content Syndication	Reach expansion, brand awareness, lead generation	– Distributing content across multiple platforms – Reaching new audiences by republishing on partner sites – Generating leads through third-party platforms
SEO-Driven Content	Organic traffic, long-term visibility, lead generation	– Creating keyword-optimized content – Producing pillar pages and topic clusters – Focusing on evergreen content that attracts ongoing traffic
Influencer Collaboration	Credibility, reach, industry connections	– Partnering with industry influencers for co-authored content – Featuring influencers in webinars or podcasts – Leveraging influencers’ audiences for brand exposure
Customer Testimonials	Social proof, trust-building, credibility	– Collecting and showcasing testimonials on websites and social media – Integrating testimonials into email campaigns – Using testimonials in case studies and sales materials
LinkedIn Articles	Professional networking, thought leadership, industry engagement	– Publishing long-form articles directly on LinkedIn – Engaging with professionals and decision-makers – Building a network of industry peers

Here’s how different content formats stack up:

Content Format	Advantage
List Posts	High social shares
“Why” Posts	High social shares
Video Content	Engagement and relationship building
Podcasts	High retention rates and loyalty
Email Marketing	Best for direct audience engagement

Keeping a dynamic content calendar is crucial for your marketing strategy. It lets you adapt and change your content based on how people react and the digital world’s changes. By sticking to these strategies, your brand will get more visible and reach more people.

Leveraging SEO Best Practices

When doing business content marketing, it is very important to follow SEO best practices. It goes a long way toward improving search engine rankings and generating more organic traffic. First, delve deeply into keyword optimization. Discover ones that you can rank for using tools such as Semrush’s Keyword Magic Tool by looking at their search volume and difficulty.

For example, commercial keywords can attract those ready to buy, while informational keywords help those looking for answers. This is because, when ranking pages on Google, one of the factors considered is user intent, which includes the shopper’s keywords such as “buy,” “deal,” “purchase,” or other similar words or phrases. Searches can be informational in nature, navigational, or even commercial and transactional. Make sure you create your content with these types of searches in mind to cater to users’ needs and increase your Google ranking.

Optimizing images is another important aspect of SEO.

Use formats like JPEG, PNG, and WebP to enhance visual quality and optimize page load speed. TinyPNG as well as ShortPixel are some of the tools that could come in handy here since they will compress your files, thereby making your site faster and improving the user experience.

Moreover, don’t forget to add alt text with target keywords and keep it under 125 characters.

How fast a page loads is crucial so far as mobile search engine rankings are concerned. You can use Google’s PageSpeed Insights or Semrush’s Site Audit tool to check your site’s speed and improve it. Faster loading times mean better visibility and happier users.

Internal linking also holds significant weight.

A good internal link strategy helps search engines find the most valuable pages within your site easily. This increases the authority of individual pages, improves search rankings, and allows them to work together better.

Lastly, regularly posting new content tells search engines that your website is current and relevant. Moreover, fresh content has a positive effect on SEO efforts, hence increasing the number of visitors and keeping the audience engaged. By following these SEO best practices, your business can climb up the search engine ranks and become a leader in your field.

Creating Evergreen Content

Evergreen content is key to a strong content marketing plan. It focuses on topics that stay relevant over time. This way, businesses can keep getting traffic and engagement. Let’s look at how to pick timeless topics and refresh your content.

Identifying Timeless Topics

Start by finding subjects that will always be useful. Think about basic industry ideas, common questions, and guides on how to solve problems. Evergreen articles bring in visitors every month, helping keep your site popular over time.

Evergreen content can drive significant traffic regularly to a website’s landing pages.

Using keywords with lots of searches but low competition helps your content rank better on search engines. This boosts your SEO and keeps your content fresh. Evergreen content does well in searches, bringing in leads, getting more links, and increasing sales.

Regularly Updating Content

Evergreen content lasts a long time, but it’s good to update it now and then. Updating keeps it performing well, matching current search engine rules and what users want. Set a plan to check and update your evergreen pieces regularly to keep them strong and relevant.

Refreshing your content not only makes it last longer but also makes the most of your effort. Good, detailed, and trusted content ranks higher in searches, keeping interest steady over time. Unlike content that’s only good for a short while, evergreen topics keep bringing in traffic and interest.

Evergreen content is a big win for content marketing, helping your business grow steadily and for the long haul.

Promoting Content Across Channels

Creating content is just the first step in marketing. You also need to promote it across different channels. Use email newsletters, social media, and partnerships to reach more people.

Start by making a strong social media plan. Post regularly and use hashtags wisely. Interact with your followers by commenting and sharing their posts. This can really boost your online presence.

Did you know that over 4.5 million blog posts are published every day?

And 8,726 tweets are sent out every second. To stand out, be creative and keep posting.

It’s important to promote your content using both free and paid methods. Share it on social media and in email newsletters for free. For paid options, consider sponsored posts or working with influencers.

By 2025, brands might spend up to $25 billion on influencer marketing.

Promotion Strategy	Key Benefits
Email Marketing	Direct reach to a curated audience
Social Media Sharing	Increased visibility and engagement
Paid Advertising	Targeted audience and measurable ROI
Influencer Marketing	Authentic connections with new audiences

Use online tactics like polls or Q&A sessions to connect with your audience. Tools like Semrush can help you find topics that interest your followers. A content calendar can keep you on track with your posts.

With a good plan for promoting your content across channels, you can reach more people and make your content more effective.

Conclusion

Implementing content strategies is key to success in enterprise content marketing. Start by understanding your audience through surveys and analytics. Then, set clear goals and build a strong content team.

Use a mix of content types like blog posts, videos, infographics, and podcasts to reach different parts of your audience. Blog posts are very effective, leading to a 434% increase in indexed pages and better search engine visibility.

Using SEO best practices helps make your content easier to find. Optimized content is 50% more likely to rank higher on search engines, doubling your site’s traffic. Evergreen content keeps your audience engaged over time.

Sharing your content on various platforms, like email and live streaming, helps spread the word.

This approach boosts your reach.

Enterprise content marketing gives you powerful tools to shape your industry and connect with customers. With consistent and diverse content efforts, you can increase brand visibility, build stronger customer relationships, and grow your business. Content marketing is 62% cheaper than traditional methods and brings in about three times as many leads. This shows how vital these strategies are in today’s digital world.