200+ Branding Statistics: Key Insights for Data-Driven Decisions

Branding is more than simply a marketing strategy; it is a critical component of corporate success in an increasingly competitive and digital environment. As we approach 2024, the branding landscape is evolving due to technological breakthroughs, shifting consumer behaviors, and a rising emphasis on social and environmental responsibility.

Here’s a detailed look at the most essential branding trends, data, and techniques that will shape the future of branding.

Key Trends in Branding

• Brand Familiarity and Loyalty: Approximately 59% of consumers prefer purchasing new products from brands they are already familiar with, and a whopping 90% of consumers state that brand loyalty is crucial to their purchasing decisions. This emphasizes the importance of maintaining strong, consistent brand relationships.
• Trust and Consistency: Trust is non-negotiable, with 81% of consumers requiring trust in a brand before making a purchase. Consistency in brand presentation across all platforms can boost revenue by up to 23%, proving that a unified brand message is essential for financial success.
• Branding and Growth: 77% of marketing leaders believe that a strong brand is critical to their growth plans, underscoring the vital role branding plays in overall business strategy.

Global Branding Industry 2024 Overview

• By the end of 2023, over 75% of businesses worldwide will invest more into their brand strategies than infrastructure development.
• Digital branding efforts will account for 60% of all global marketing budgets in 2024.
• Global branding investments in artificial intelligence are expected to increase by 150% by 2025.
• Regarding brand selection, 85% of consumers worldwide rely on online reviews as much as personal recommendations.
• By 2024, 70% of global brands will rely on customer data platforms to personalize branding experiences.
• Brands that consistently tell their story see a 20% increase in brand value.
• The Asia Pacific region is experiencing the most rapid growth in branding expenditure, with a projected 15% increase by 2025.
• Brands focusing on sustainability and environmental impact see a 30% increase in consumer loyalty.

Branding Strategies & Digital Marketing Statistics 2023-2024

• As of 2023, 74% of global marketers consider investing in social media marketing as the top priority to increase brand visibility.
• 85% of businesses claim that video marketing provides a good return on investment (ROI).
• Nearly 95% of companies invest in mobile marketing strategies, acknowledging their rising importance due to increased smartphone usage.
• Content marketing has been proven to be three times more effective in generating leads than outbound marketing, boasting a remarkable cost reduction of 62%.
• As of 2023, 78% of brands are increasing their budgets for influencer marketing.
• 87% of consumers say social media inspires them to make purchases.
• Almost 80% of businesses leverage search engine optimization (SEO) to improve organic visibility and increase website traffic.
• The average person is expected to spend more than 100 minutes daily watching online videos.
• Nearly 70% of marketers find data-driven personalization a critical email marketing strategy.

• Since 2021, the incorporation of artificial intelligence into digital marketing strategies has experienced an impressive 83% increase.
• 52% of brands worldwide intend to use augmented reality (AR) to improve customer experience.
• As of 2023, 65% of all digital ad spending is expected to go toward mobile advertising.
• When making purchasing decisions, 76% of individuals place as much trust in online reviews as they do in personal recommendations.
• 58% of all website visits are made through mobile devices, highlighting the importance of mobile-responsive websites.
• Voice search has grown exponentially, with 50% of all searches estimated to be voice searches in 2023.
• User-generated content has a 4.5% higher conversion rate than professionally produced content.
• Nearly 90% of digital marketers use visual content in over half of their published posts.

• Podcast listeners have increased by 53% from 2021 to 2023, making it a popular platform for brand promotion.
• By 2025, brands that fully invest in omnichannel strategies are projected to retain an average of 89% of their customers.
• Companies that maintain consistency in their branding are likely to experience a revenue increase of up to 23%.
• About 70% of brand managers consider building an audience more important than direct sales.
• User-generated content increases brand engagement by 28%.
• An estimated 64% of consumers purchase after watching branded social videos.
• By the end of 2023, podcast advertising is expected to reach a value of $1 billion.
• By 2024, voice search branding will represent a $40 billion opportunity for brands worldwide.
• Roughly 45% of a brand’s image can be ascribed to its messaging and communication style.
• Brands that engage on social media platforms see a 4% higher customer loyalty rate.
• B2B companies that engage in blogging generate an impressive 67% more leads than those that do not.
• According to a recent study, more than 60% of consumers expect brands to provide content that tells a story or provides solutions.
• Personalized email marketing improves click-through rates by an average of 14% and conversions by 10%.

Branding on Social Media 2024 Statistics

• A significant majority of consumers, approximately 71%, who enjoy a positive experience with a brand on social media are highly inclined to recommend it to their friends and family.
• A considerable 60% of individuals utilizing Instagram use the platform to explore and discover new products.
• Over 65% of individuals feel more confident in brands that respond to social media inquiries and complaints.
• 81% of consumers prioritize trust when making purchasing decisions.
• Consumer mentions of a brand on social media contribute to approximately 19% of all brand-related conversations.
• Instagram boasts a per-follower engagement rate of 4.21%, significantly higher than Facebook’s 0.07%.
• 94% of consumers show loyalty to transparent brands that actively share on social media.

• 80% of consumers prefer watching live videos from brands over reading blog posts.
• 75% of consumers have made purchases based on product discoveries through social media.
• The average engagement rate for Facebook ads in 2020 was 0.27%.
• 89% of marketers consider influencer marketing to have a comparable or better return on investment than other channels.
• Brands that maintain consistent presentation are significantly more likely to enhance their visibility, with a 3.5 times greater chance.
• Tweets with videos attract 10 times more engagement than those without videos.
• A striking 96% of individuals engaged in online discussions about brands need to follow the brands’ owned profiles.
• In social media, visual content enjoys an exceptional advantage, being shared over 40 times more frequently than other types of content.
• More than half, precisely 53% of Americans, who follow brands on social media platforms exhibit higher brand loyalty.
• Acquiring a new customer costs 5-25 times more than retaining an existing one, emphasizing the significance of brand loyalty on social media.
• Marketers with a social media selling strategy reported a 100% higher lead-to-close rate than those without.
• 91% of social media users utilize social channels through mobile devices.
• 30% of online shoppers express the likelihood of purchasing from social media networks like Facebook, Pinterest, Instagram, Twitter, or Snapchat.
• 72% of Instagram users have made purchases based on products they saw on the app.
• Over 58% of marketers using social media for a year or longer have improved their search engine rankings.
• LinkedIn is the highest-rated social network in B2B lead generation marketing.
• 60% of businesses utilize social listening to enhance sales and customer service.
• Influencer posts with a brand tag receive 56% more engagement than those without.
• 64% of consumers expect brands to provide real-time responses on social media.
• Cheerful customer reviews shared on social media can boost conversion rates by 270%.
• Infographics on social media can increase website traffic by up to 12%.

The Role of Branding in Sales and Revenue

• The value of a loyal customer can be up to 10 times their initial purchase.
• Brand recognition can improve by up to 80% with color.
• Trust in a brand is a crucial factor for 81% of consumers when purchasing.
• The brand significantly influences the purchase decisions of 75% of B2B buyers.
• Delivering messages in the form of stories can enhance memorability by up to 22 times compared to conveying plain facts.
• Revenue can increase by up to 23% when a consistent brand presentation is maintained across all platforms.
• Research indicates that customers who establish an emotional bond with a brand typically exhibit a lifetime value of 306% greater.
• Advocacy plays a role in 20-50% of all purchase decisions.
• Brands that establish a solid emotional connection have the potential to charge 20-200% more than their competitors.
• 59% of consumers prefer purchasing new products from familiar brands.

• Acquiring a new customer can cost up to five times more than retaining an existing one.
• Companies with strong brands have shown higher stock prices than the market average.
• 83% of consumers are more likely to recommend a brand they trust to others.
• 86% of consumers consider authenticity a crucial factor when selecting brands to support.
• Brands perceived as unique can increase their revenue by 10% more than non-differentiated competitors.
• Companies proficient in social selling generate 45% more sales opportunities.
• Within a mere 0.05 seconds, users develop an impression of a website, significantly influencing their choice to either remain on the site or navigate away.
• A positive impression of a brand leads to a higher likelihood of purchase, with approximately 60% of consumers inclined to purchase such brands.
• Ensuring brand consistency can result in an average revenue increase of 33%.
• A positive customer experience leads to a 73% increase in loyalty and sales.
• 64% of consumers maintain a relationship with a brand primarily due to shared values.
• Engaged consumers make purchases 90% more frequently and spend 60% more per transaction.
• 66% of consumers are open to switching from their usual product to one offered by a purpose-driven company.
• Repeat customers spend 67% more than new customers.
• 89% of marketers prioritize brand awareness as their primary objective, which is closely followed by goals related to sales and lead generation.
• Influencer marketing campaigns generate $6.50 for every dollar invested.
• Leading brands in their market can charge a 13% price premium compared to competitors.
• An overwhelming majority of 91% of consumers are willing to offer rewards or incentives to a brand that demonstrates authenticity.
• Posts with images generate 650% higher engagement than text-only posts.

Consumer Trends in Branding

• Most millennials, over 60%, expect a consistent brand experience across all platforms.
• Approximately 50% of consumers are willing to change their preferred brand if a company fails to predict their requirements.
• Roughly 70% of customers have stated that they are likelier to recommend a brand that offers personalized experiences.
• Clear, detailed images are considered more important than product information or customer ratings by about 67% of consumers.
• The most influential factor in the decision to follow a brand, according to 80% of consumers, is authenticity.
• 75% of consumers expect companies to take a stand on social and environmental issues.
• Research suggests that 33% of consumers buy from brands that positively impact society or the environment.
• Over 85% of consumers conduct online research before purchasing.
• Nearly 70% of customers feel a stronger connection with a brand when its CEO is active on social media.
• About 90% of smartphone users still determine the brand they want to buy when they search for information online.

• Approximately 45% of consumers are likely to abandon an online transaction if their inquiries or issues are not promptly resolved.
• Companies perceived as meaningful have witnessed a ninefold increase in their wallet share.
• More than 70% of consumers expect brands to understand their needs and expectations.
• A majority of consumers, over 60%, have discontinued engaging in transactions with a brand due to a negative customer service encounter.
• Almost 50% of consumers check product or service reviews and ratings before purchasing.
• Approximately 65% of consumers find a positive experience with a brand to be more influential than impressive advertising.
• 91% of consumers are more inclined to patronize brands that acknowledge, retain, and offer relevant offers and recommendations.
• Roughly 30% of consumers prefer buying from a website they have previously purchased.

Technology and Automation in Branding 2025 Projection

• About 74% of customers feel frustrated when website content is not personalized.
• Over 80% of consumers have expressed their increased likelihood to do business with a brand that offers a personalized experience.
• An estimated 66% of consumers would hold a higher opinion of a brand that sends them personalized emails.
• Mobile advertising is projected to account for 72% of the total digital advertising expenditure in the United States.
• Over 60% of global internet users conduct online research for products.
• About 72% of consumers have stated that they will exclusively interact with marketing messages that are personalized and customized to match their interests.
• Close to 45% of consumers will unfollow a brand on social media if it primarily promotes self-promotion.
• Over 50% of consumers desire a brand that recognizes their identity and understands their consumption habits.
• Nearly 70% of consumers expect seamless integration across multiple channels when interacting with a brand.

The Future of Branding

• By 2025, an estimated 85% of customer interactions with businesses will be automated, emphasizing the significance of establishing a consistent brand image across all channels.
• The market for artificial intelligence in marketing is expected to reach $107.3 billion by 2025, creating new opportunities for personalized branding strategies.
• Nearly 80% of consumers are more inclined to do business with a brand that offers personalized experiences.
• Clear communication of shared values is crucial for brands to thrive, as 64% of consumers‘ primary reason for buying is brand loyalty.
• Reflecting an increasing emphasis on storytelling in branding, the global content marketing industry is predicted to grow at a Compound Annual Growth Rate (CAGR) of 16% from 2020 to 2025.

• Augmented Reality (AR) and Virtual Reality (VR) are immersive technologies anticipated to be valued at nearly $30 billion by 2025, providing brands with novel ways to engage consumers.
• Consumer expectations for personalized experiences are underscored by 63% of consumers who expect brands to utilize their purchase history to tailor their interactions.
• Recognizing the importance of relevant offers and recommendations, brands that meet specific criteria are more likely to attract the attention of 91% of consumers who demonstrate recognition and memory of their preferences.
• In a 2023 study, 87% of consumers believed that companies should prioritize societal issues as much as they do their business operations.
• By 2024, mobile devices are projected to account for 73% of all e-commerce sales highlighting the need for brands to optimize their mobile experiences.

• Gen Z, comprising 40% of all consumers in 2023, expects interactive and engaging shopping experiences.
• Studies suggest that the adoption of chatbots for customer service will increase by 136% by 2025.
• The rise of values-based marketing is emphasized by the fact that 82% of consumers desire brands to take a stand on social issues.
• By 2025, voice-activated search will become increasingly crucial in branding strategies, as 30% of internet browsing is predicted without a screen.
• The use of AI in customer service is projected to surge by 143% by 2025.
• Search engine optimization (SEO) is crucial for brands because nearly 50% of global shoppers use Google to discover new items or products.
• Brands with robust online and mobile presence are most responsive to 70% of millennials.
• The understanding of consumer expectations and needs is deemed necessary by 76% of consumers.
• A study revealed that 94% of customers exhibit loyalty toward brands that offer complete transparency.
• Detailed product content is considered extremely important to their purchasing decisions by 88% of online shoppers.
• The need for multi-platform branding is illustrated by the projection that by 2025, the average person will own at least six internet-connected devices.

• Facebook marketing videos influenced a purchase decision for 64% of consumers last month.
• By 2025, 72% of marketing teams are expected to allocate more resources to marketing technology.
• Compared to traditional media and non-user-generated content, user-generated content is 35% more memorable and garners 50% more trust among audiences.
• The power of video marketing is evident as 74% of consumers share video content from brands on social media.
• On average, companies with a definite purpose grow twice as fast as others.
• By 2026, nearly 50% of the world’s population will be active social media users, presenting a fertile ground for brands to connect with consumers.
• The importance of sustainable and ethical branding is underscored by the fact that 70% of global consumers feel responsible for purchasing products that are good for the environment and society.