200+ Branding Statistics: Key Insights for Data-Driven Decisions

Elizabeth Sramek

3 months ago

Branding is more than simply a marketing strategy; it is a critical component of corporate success in an increasingly competitive and digital environment. As we approach 2024, the branding landscape is evolving due to technological breakthroughs, shifting consumer behaviors, and a rising emphasis on social and environmental responsibility.

Here’s a detailed look at the most essential branding trends, data, and techniques that will shape the future of branding.

Key Trends in Branding

Brand Familiarity and Loyalty: Approximately 59% of consumers prefer purchasing new products from brands they are already familiar with, and a whopping 90% of consumers state that brand loyalty is crucial to their purchasing decisions. This emphasizes the importance of maintaining strong, consistent brand relationships.
Trust and Consistency: Trust is non-negotiable, with 81% of consumers requiring trust in a brand before making a purchase. Consistency in brand presentation across all platforms can boost revenue by up to 23%, proving that a unified brand message is essential for financial success.
Branding and Growth: 77% of marketing leaders believe that a strong brand is critical to their growth plans, underscoring the vital role branding plays in overall business strategy.

Global Branding Industry 2024 Overview

By the end of 2023, over 75% of businesses worldwide will invest more into their brand strategies than infrastructure development.
Digital branding efforts will account for 60% of all global marketing budgets in 2024.
Global branding investments in artificial intelligence are expected to increase by 150% by 2025.
Regarding brand selection, 85% of consumers worldwide rely on online reviews as much as personal recommendations.
By 2024, 70% of global brands will rely on customer data platforms to personalize branding experiences.
Brands that consistently tell their story see a 20% increase in brand value.
The Asia Pacific region is experiencing the most rapid growth in branding expenditure, with a projected 15% increase by 2025.
Brands focusing on sustainability and environmental impact see a 30% increase in consumer loyalty.

Branding Strategies & Digital Marketing Statistics 2023-2024

As of 2023, 74% of global marketers consider investing in social media marketing as the top priority to increase brand visibility.
85% of businesses claim that video marketing provides a good return on investment (ROI).
Nearly 95% of companies invest in mobile marketing strategies, acknowledging their rising importance due to increased smartphone usage.
Content marketing has been proven to be three times more effective in generating leads than outbound marketing, boasting a remarkable cost reduction of 62%.
As of 2023, 78% of brands are increasing their budgets for influencer marketing.
87% of consumers say social media inspires them to make purchases.
Almost 80% of businesses leverage search engine optimization (SEO) to improve organic visibility and increase website traffic.
The average person is expected to spend more than 100 minutes daily watching online videos.
Nearly 70% of marketers find data-driven personalization a critical email marketing strategy.

Since 2021, the incorporation of artificial intelligence into digital marketing strategies has experienced an impressive 83% increase.
52% of brands worldwide intend to use augmented reality (AR) to improve customer experience.
As of 2023, 65% of all digital ad spending is expected to go toward mobile advertising.
When making purchasing decisions, 76% of individuals place as much trust in online reviews as they do in personal recommendations.
58% of all website visits are made through mobile devices, highlighting the importance of mobile-responsive websites.
Voice search has grown exponentially, with 50% of all searches estimated to be voice searches in 2023.
User-generated content has a 4.5% higher conversion rate than professionally produced content.
Nearly 90% of digital marketers use visual content in over half of their published posts.

Podcast listeners have increased by 53% from 2021 to 2023, making it a popular platform for brand promotion.
By 2025, brands that fully invest in omnichannel strategies are projected to retain an average of 89% of their customers.
Companies that maintain consistency in their branding are likely to experience a revenue increase of up to 23%.
About 70% of brand managers consider building an audience more important than direct sales.
User-generated content increases brand engagement by 28%.
An estimated 64% of consumers purchase after watching branded social videos.
By the end of 2023, podcast advertising is expected to reach a value of $1 billion.
By 2024, voice search branding will represent a $40 billion opportunity for brands worldwide.
Roughly 45% of a brand’s image can be ascribed to its messaging and communication style.
Brands that engage on social media platforms see a 4% higher customer loyalty rate.
B2B companies that engage in blogging generate an impressive 67% more leads than those that do not.
According to a recent study, more than 60% of consumers expect brands to provide content that tells a story or provides solutions.
Personalized email marketing improves click-through rates by an average of 14% and conversions by 10%.

Branding on Social Media 2024 Statistics

A significant majority of consumers, approximately 71%, who enjoy a positive experience with a brand on social media are highly inclined to recommend it to their friends and family.
A considerable 60% of individuals utilizing Instagram use the platform to explore and discover new products.
Over 65% of individuals feel more confident in brands that respond to social media inquiries and complaints.
81% of consumers prioritize trust when making purchasing decisions.
Consumer mentions of a brand on social media contribute to approximately 19% of all brand-related conversations.
Instagram boasts a per-follower engagement rate of 4.21%, significantly higher than Facebook’s 0.07%.
94% of consumers show loyalty to transparent brands that actively share on social media.

80% of consumers prefer watching live videos from brands over reading blog posts.
75% of consumers have made purchases based on product discoveries through social media.
The average engagement rate for Facebook ads in 2020 was 0.27%.
89% of marketers consider influencer marketing to have a comparable or better return on investment than other channels.
Brands that maintain consistent presentation are significantly more likely to enhance their visibility, with a 3.5 times greater chance.
Tweets with videos attract 10 times more engagement than those without videos.
A striking 96% of individuals engaged in online discussions about brands need to follow the brands’ owned profiles.
In social media, visual content enjoys an exceptional advantage, being shared over 40 times more frequently than other types of content.
More than half, precisely 53% of Americans, who follow brands on social media platforms exhibit higher brand loyalty.
Acquiring a new customer costs 5-25 times more than retaining an existing one, emphasizing the significance of brand loyalty on social media.
Marketers with a social media selling strategy reported a 100% higher lead-to-close rate than those without.
91% of social media users utilize social channels through mobile devices.
30% of online shoppers express the likelihood of purchasing from social media networks like Facebook, Pinterest, Instagram, Twitter, or Snapchat.
72% of Instagram users have made purchases based on products they saw on the app.
Over 58% of marketers using social media for a year or longer have improved their search engine rankings.
LinkedIn is the highest-rated social network in B2B lead generation marketing.
60% of businesses utilize social listening to enhance sales and customer service.
Influencer posts with a brand tag receive 56% more engagement than those without.
64% of consumers expect brands to provide real-time responses on social media.
Cheerful customer reviews shared on social media can boost conversion rates by 270%.
Infographics on social media can increase website traffic by up to 12%.

The Role of Branding in Sales and Revenue

The value of a loyal customer can be up to 10 times their initial purchase.
Brand recognition can improve by up to 80% with color.
Trust in a brand is a crucial factor for 81% of consumers when purchasing.
The brand significantly influences the purchase decisions of 75% of B2B buyers.
Delivering messages in the form of stories can enhance memorability by up to 22 times compared to conveying plain facts.
Revenue can increase by up to 23% when a consistent brand presentation is maintained across all platforms.
Research indicates that customers who establish an emotional bond with a brand typically exhibit a lifetime value of 306% greater.
Advocacy plays a role in 20-50% of all purchase decisions.
Brands that establish a solid emotional connection have the potential to charge 20-200% more than their competitors.
59% of consumers prefer purchasing new products from familiar brands.

Acquiring a new customer can cost up to five times more than retaining an existing one.
Companies with strong brands have shown higher stock prices than the market average.
83% of consumers are more likely to recommend a brand they trust to others.
86% of consumers consider authenticity a crucial factor when selecting brands to support.
Brands perceived as unique can increase their revenue by 10% more than non-differentiated competitors.
Companies proficient in social selling generate 45% more sales opportunities.
Within a mere 0.05 seconds, users develop an impression of a website, significantly influencing their choice to either remain on the site or navigate away.
A positive impression of a brand leads to a higher likelihood of purchase, with approximately 60% of consumers inclined to purchase such brands.
Ensuring brand consistency can result in an average revenue increase of 33%.
A positive customer experience leads to a 73% increase in loyalty and sales.
64% of consumers maintain a relationship with a brand primarily due to shared values.
Engaged consumers make purchases 90% more frequently and spend 60% more per transaction.
66% of consumers are open to switching from their usual product to one offered by a purpose-driven company.
Repeat customers spend 67% more than new customers.
89% of marketers prioritize brand awareness as their primary objective, which is closely followed by goals related to sales and lead generation.
Influencer marketing campaigns generate $6.50 for every dollar invested.
Leading brands in their market can charge a 13% price premium compared to competitors.
An overwhelming majority of 91% of consumers are willing to offer rewards or incentives to a brand that demonstrates authenticity.
Posts with images generate 650% higher engagement than text-only posts.

Consumer Trends in Branding

Most millennials, over 60%, expect a consistent brand experience across all platforms.
Approximately 50% of consumers are willing to change their preferred brand if a company fails to predict their requirements.
Roughly 70% of customers have stated that they are likelier to recommend a brand that offers personalized experiences.
Clear, detailed images are considered more important than product information or customer ratings by about 67% of consumers.
The most influential factor in the decision to follow a brand, according to 80% of consumers, is authenticity.
75% of consumers expect companies to take a stand on social and environmental issues.
Research suggests that 33% of consumers buy from brands that positively impact society or the environment.
Over 85% of consumers conduct online research before purchasing.
Nearly 70% of customers feel a stronger connection with a brand when its CEO is active on social media.
About 90% of smartphone users still determine the brand they want to buy when they search for information online.

Approximately 45% of consumers are likely to abandon an online transaction if their inquiries or issues are not promptly resolved.
Companies perceived as meaningful have witnessed a ninefold increase in their wallet share.
More than 70% of consumers expect brands to understand their needs and expectations.
A majority of consumers, over 60%, have discontinued engaging in transactions with a brand due to a negative customer service encounter.
Almost 50% of consumers check product or service reviews and ratings before purchasing.
Approximately 65% of consumers find a positive experience with a brand to be more influential than impressive advertising.
91% of consumers are more inclined to patronize brands that acknowledge, retain, and offer relevant offers and recommendations.
Roughly 30% of consumers prefer buying from a website they have previously purchased.

Technology and Automation in Branding 2025 Projection

About 74% of customers feel frustrated when website content is not personalized.
Over 80% of consumers have expressed their increased likelihood to do business with a brand that offers a personalized experience.
An estimated 66% of consumers would hold a higher opinion of a brand that sends them personalized emails.
Mobile advertising is projected to account for 72% of the total digital advertising expenditure in the United States.
Over 60% of global internet users conduct online research for products.
About 72% of consumers have stated that they will exclusively interact with marketing messages that are personalized and customized to match their interests.
Close to 45% of consumers will unfollow a brand on social media if it primarily promotes self-promotion.
Over 50% of consumers desire a brand that recognizes their identity and understands their consumption habits.
Nearly 70% of consumers expect seamless integration across multiple channels when interacting with a brand.

The Future of Branding

By 2025, an estimated 85% of customer interactions with businesses will be automated, emphasizing the significance of establishing a consistent brand image across all channels.
The market for artificial intelligence in marketing is expected to reach $107.3 billion by 2025, creating new opportunities for personalized branding strategies.
Nearly 80% of consumers are more inclined to do business with a brand that offers personalized experiences.
Clear communication of shared values is crucial for brands to thrive, as 64% of consumers‘ primary reason for buying is brand loyalty.
Reflecting an increasing emphasis on storytelling in branding, the global content marketing industry is predicted to grow at a Compound Annual Growth Rate (CAGR) of 16% from 2020 to 2025.

Augmented Reality (AR) and Virtual Reality (VR) are immersive technologies anticipated to be valued at nearly $30 billion by 2025, providing brands with novel ways to engage consumers.
Consumer expectations for personalized experiences are underscored by 63% of consumers who expect brands to utilize their purchase history to tailor their interactions.
Recognizing the importance of relevant offers and recommendations, brands that meet specific criteria are more likely to attract the attention of 91% of consumers who demonstrate recognition and memory of their preferences.
In a 2023 study, 87% of consumers believed that companies should prioritize societal issues as much as they do their business operations.
By 2024, mobile devices are projected to account for 73% of all e-commerce sales highlighting the need for brands to optimize their mobile experiences.

Gen Z, comprising 40% of all consumers in 2023, expects interactive and engaging shopping experiences.
Studies suggest that the adoption of chatbots for customer service will increase by 136% by 2025.
The rise of values-based marketing is emphasized by the fact that 82% of consumers desire brands to take a stand on social issues.
By 2025, voice-activated search will become increasingly crucial in branding strategies, as 30% of internet browsing is predicted without a screen.
The use of AI in customer service is projected to surge by 143% by 2025.
Search engine optimization (SEO) is crucial for brands because nearly 50% of global shoppers use Google to discover new items or products.
Brands with robust online and mobile presence are most responsive to 70% of millennials.
The understanding of consumer expectations and needs is deemed necessary by 76% of consumers.
A study revealed that 94% of customers exhibit loyalty toward brands that offer complete transparency.
Detailed product content is considered extremely important to their purchasing decisions by 88% of online shoppers.
The need for multi-platform branding is illustrated by the projection that by 2025, the average person will own at least six internet-connected devices.

Facebook marketing videos influenced a purchase decision for 64% of consumers last month.
By 2025, 72% of marketing teams are expected to allocate more resources to marketing technology.
Compared to traditional media and non-user-generated content, user-generated content is 35% more memorable and garners 50% more trust among audiences.
The power of video marketing is evident as 74% of consumers share video content from brands on social media.
On average, companies with a definite purpose grow twice as fast as others.
By 2026, nearly 50% of the world’s population will be active social media users, presenting a fertile ground for brands to connect with consumers.
The importance of sustainable and ethical branding is underscored by the fact that 70% of global consumers feel responsible for purchasing products that are good for the environment and society.